Artistic
Design and art are two different concepts, and understanding the difference between them is important when it comes to creating an effective design. While both involve creative expression, design serves a more practical purpose, aiming to solve problems and provide solutions.
The Difference Between Art and Design
Designers see a need and develop a solution that addresses the shortcomings of the initial idea. They create something that is not just visually appealing, but that also effectively communicates ideas to the intended audience. In contrast, artists focus on expression and aesthetics, often creating pieces that are not necessarily practical or functional.
For example, when it comes to designing a website, a graphic designer’s expertise can be invaluable. They understand how to incorporate marketing and sales principles into their designs to create an effective user experience. This includes strategically placing important information, using calls to action, and creating a design that is easy to navigate. While an artist may be able to create a visually stunning website, they may not understand these essential principles, leading to a website that looks great but doesn’t convert visitors into customers.
The Purpose of Design
One of the fundamental principles of design is contrast. Contrast involves comparing opposites, such as light and dark or complex and simple, to create a design that leaps off the page. Another crucial element is color. Colors with high saturation and complementary hues bring a message to life and capture a viewer’s attention. However, it’s essential to use color wisely, as too many bright, saturated colors can be overwhelming. Scale is also critical, as significant content requires a loud message, while small content should be presented in a softer, more subtle way.
Why You Need a Graphic Designer for Effective Design
Design is ultimately about communicating ideas visually, which means providing thoughtful solutions to problems and supporting the function of content. Designers are problem solvers, and trusting them to solve problems leads to a better overall consumer experience. While designers may have artistic skills, their primary focus is on creating effective and functional designs that provide practical solutions to problems.

Design as a Tool for Solving Problems Not Only Art
In conclusion, understanding the difference between art and design is crucial when creating effective designs. Designers focus on solving problems and creating functional designs, while artists prioritize expression and aesthetics. By incorporating principles like contrast, color, and scale, designers can create designs that not only look great but also effectively communicate ideas to the intended audience. Trusting designers as problem solvers rather than artists leads to a better overall consumer experience and more effective designs. Check some on our work right here.