Category Archives: Dynamic Articles

One different World

The digital divide between older adults and younger generations persists despite the increasing social media use of seniors. While 74% of people aged 50-64 and 26% of those 65+ are using social media more than ever before, older adults still use significantly fewer digital apps and spend less time online than younger adults, especially on […]

No way out: The Marketing Model

Marketing models are essential tools for businesses to structure and communicate their strategies. However, the vast number of models available can be overwhelming, and many businesses end up confused and disillusioned. In this blog, we’ll explore the importance of having a marketing model and how it can help you develop a comprehensive marketing strategy that […]

Living Power: AIDA Model

Understanding and analyzing the customer journey from ignorance to purchase is crucial in today’s digital age. The AIDA model, developed by advertising strategist Elmo Lewis in 1898, has been widely used in marketing and advertising to move consumers to action. But does it still apply to today’s media world? The Origin of AIDA Model While […]

A New Way To Win – Data Mining

Welcome to the world of data mining! This exciting field has been around for decades, but with the ever-evolving technology and the explosion of big data, it’s now more important than ever. Data mining involves discovering hidden connections in data and predicting future trends. And with the limitless potential of big data and affordable computing […]